Have you just started your own small business? Well get ready for a crazy journey of building relationships, crazy highs, low lows and a lot of trial and error. One of the first questions that budding entrepreneurs ask is, how can I differentiate myself in a market with so many competitors? And this is actually an extremely valid question. Why? Because in a space where a lot of people are selling the same thing it’s important to stand out with both product as well as the key thing, advertising.
Advertising has basically been around since the start of time. People have always wanted to sell more than their competitors and one of the best ways to accomplish this is to send them messaging regarding the positivity of your brand. One piece of advertising equipment that will definitely help you stand out is the Lightbox sign. An incredibly useful and devoted employee, the lightbox will work tirelessly for you for 24 hours a day to promote the visibility of your business. If you want a good one, make sure to head over to Melbourne signwriter for some incredible signage.
Now how do you advertise your business? Of course, advertising is very context specific, but there are some principles that will resonate across markets and even across nations,
1. Audience targeting
If you market Kinder Joy to adults, you’re likely spending resources ineffectively, if you’re advertising skateboards to older generation; you’re probably going to end up getting sued. Essentially, every product will have an ideal audience, and it is up to you as an entrepreneur to identify that market and target them exclusively with your advertising efforts. Else, you’re just going to be wasting money and swimming around in circles. In order to do audience targeting right, make an ideal profile of your ideal customer and begin advertising to them using all the mediums that you can afford, this can include, social media, print, or even, TV and radio.
2. Where is the Audience?
If you’re advertising kinder joy to kids over the radio, you’re probably not going to get results, because kids don’t listen to the Radio, but sponsor their favorite youtuber or YouTube channels and you’re going to see a spike in numbers because you’re advertising where the audience is. I cannot even begin to state how important this step is because just like the previous point if your mess up this step, you’re going to be spinning your wheels, wondering why the revenue is so low.
3. Track your Success
If you’ve identified your audience and what mediums they’re hanging out on, the next step is to set a budget and get to advertising. This is where most companies go wrong. They set up a budget for digital expenditure and then promptly sweep it under the rug as “that’s taken care of” when in reality digital marketing is extremely important and KPI’s need to be tracked from month to month. This is a simple idea that yields plenty of return over the long run.